About Us

Every Joyful Factory® set begins with a spark of inspiration—and becomes a must-have for builders. Behind each design are countless hours of craft, obsessive detail, and one goal: to make every brick tell its own story. Here's how we bring it to life:

01

01|IDEAS START HERE

Ideas come from everywhere—cars, fans, even a photo in a DM.
Once we see the spark, we dive into shape, style, and how it can become bricks.

02

02|ENGINEERED TO FIT

We build each model from the ground up in 3D.
Every part is shaped to look real, fit tight, and feel fun to build.

03

03|BUILT. TWEAKED. TESTED.

We prototype every design to test strength, flow, and user-friendliness.
Only smooth, satisfying builds make the cut.

04

04|READY FOR YOUR HANDS

After testing, it’s go time—high-quality bricks, clean instructions, premium packaging.
All set for a top-tier build, straight from the box.

01

01|IDEAS START HERE

Ideas come from everywhere—cars, fans, even a photo in a DM.
Once we see the spark, we dive into shape, style, and how it can become bricks.

02

02|ENGINEERED TO FIT

We build each model from the ground up in 3D.
Every part is shaped to look real, fit tight, and feel fun to build.

03

03|BUILT. TWEAKED. TESTED.

We prototype every design to test strength, flow, and user-friendliness.
Only smooth, satisfying builds make the cut.

04

04|READY FOR YOUR HANDS

After testing, it’s go time—high-quality bricks, clean instructions, premium packaging.
All set for a top-tier build, straight from the box.